Congress approved Redata in record time, with an estimated R$5.2 billion tax break to attract AI data centers to the country. For Norvia, the real opportunity for entrepreneurs lies in the supply chain around that investment, not in competing directly with big tech.

Large corporations are cutting thousands of positions citing artificial intelligence, while small and mid-sized companies are moving the opposite way and still intend to hire. The 2026 data points to a more nuanced reorganization than the headlines suggest.

Norvia's July Flash brings together the main developments in foreign trade, technology, capital markets and geopolitics. This edition highlights how tariffs, artificial intelligence, the stock market reopening and trade diversification shaped decisions by companies and investors throughout the month.

Capital expenditure from the world's largest data center operators is set to reach $750 billion in 2026, nearly double the figure from two years ago. The market is starting to question whether every company behind that investment will capture returns in equal measure.

Entrepreneurship enters a more mature phase: operational efficiency, strategic AI usage, sustainable growth and real value creation in the Brazilian market.

In 2026, Artificial Intelligence enters a new phase. Hype gives way to pragmatism, and markets shift their focus from bold promises to execution, governance, and measurable economic impact.