Business Strategy

According to Sebrae, 52% of Brazilian small businesses used AI in the survey period, versus 21% in the United States. For Norvia, using AI is the easy part: the advantage appears when the process changes, which 46% of Brazilian businesses had to do.

Green figure 9.2m on a black background, with the headline “companies in default in Brazil” and a subtitle on credit becoming a cash tool, with Norvia’s circular brand graphic.

Entrepreneurs often point to a lack of capital as the main obstacle to growth, but the more common bottleneck is the lack of structure to receive that capital. For Norvia, structure comes before the check.

Only 7% of Brazilian family businesses make it to the fourth generation, and the most cited cause isn’t a lack of capital, it’s a lack of governance. For Norvia, the right time to structure succession is always before it feels necessary.

Large corporations are cutting thousands of positions citing artificial intelligence, while small and mid-sized companies are moving the opposite way and still intend to hire. The 2026 data points to a more nuanced reorganization than the headlines suggest.

The global wine market is undergoing a transformation driven by more selective consumers, economic pressure and a stronger focus on perceived value. The trend shows that brands capable of combining product, narrative and experience are more likely to stand out.

The debate around the possible end of the 6x1 work schedule goes beyond labor relations. It exposes a structural challenge in the Brazilian economy: the need to generate more value per hour worked through technology, management and operational efficiency.

Digital companies are no longer competing only through products. They are competing for presence across the consumer journey. The rise of ecosystems shows how data, recurrence and convenience can become relevant sources of competitive advantage.

Business ecosystems, communities and strategic connections are becoming key drivers of modern entrepreneurship, accelerating growth and expanding access to real opportunities.

Norvia’s Global Radar analyzes the key macroeconomic trends shaping 2026: record global debt, U.S. interest rates, private credit expansion, China’s slowdown, energy volatility, and the new phase of the artificial intelligence cycle. A strategic overview for globally minded investors and business leaders.

Many companies grow but struggle to sustain results due to a lack of structure. Learn the key signs that indicate when business consulting can help organize operations, strengthen governance, and support sustainable growth

Good ideas emerge every day, but only structured businesses survive. Discover why organization, strategic planning, and professional management are the real foundations of sustainable growth.