International Business

After the agreement with the European Union, Mercosur is now negotiating with Canada, with 60% of the text already concluded. Each new deal reduces relative dependence on any single trading partner, including the United States.

The US decision on a 25% tariff on Brazilian goods lands at a moment when America's share of the country's foreign trade has already fallen to its lowest level on record. The episode confirms that market diversification has stopped being a long-term strategy and become immediate risk management.

The June edition of Flash Norvia highlights key movements across technology, the economy, consumer behavior, labor markets and business management. This issue explores how artificial intelligence, interest rates, productivity, digital behavior and efficiency pressures are shaping decisions for companies and investors.

Key global developments of the week: geopolitical tensions, trade disputes, health alerts, the global AI race, rare‑earth competition, regulatory risks and shifting international dynamics.

Oil is the leading indicator of geopolitical tension. Conflicts, risk, and strategic disruptions drive volatility, inflation, and energy shocks worldwide.

Wars go far beyond territory. They are strategic moves to gain economic power, resources, and global influence, reshaping the entire geopolitical landscape.

The international expansion of Brazilian companies has evolved from an occasional move to a strategic growth priority. By diversifying revenue streams, reducing local risk exposure, and accessing global markets, internationally positioned businesses strengthen competitiveness and create long-term value for investors.