Technology and Innovation

Congress approved Redata in record time, with an estimated R$5.2 billion tax break to attract AI data centers to the country. For Norvia, the real opportunity for entrepreneurs lies in the supply chain around that investment, not in competing directly with big tech.

Capital expenditure from the world's largest data center operators is set to reach $750 billion in 2026, nearly double the figure from two years ago. The market is starting to question whether every company behind that investment will capture returns in equal measure.

Digital companies are no longer competing only through products. They are competing for presence across the consumer journey. The rise of ecosystems shows how data, recurrence and convenience can become relevant sources of competitive advantage.

The June edition of Flash Norvia highlights key movements across technology, the economy, consumer behavior, labor markets and business management. This issue explores how artificial intelligence, interest rates, productivity, digital behavior and efficiency pressures are shaping decisions for companies and investors.

Autonomous mini‑markets are reshaping retail by merging convenience, technology and low operational complexity, creating scalable, tech‑driven opportunities for entrepreneurs.

A snapshot of key market shifts: Amazon monetizing logistics, Brazil’s delivery war, AI strengthening industry giants, regulatory pressures, retail discipline and shifting consumer trends.

Female leadership is gaining momentum in entrepreneurship, driving innovation, balanced decisions and stronger performance in a market shaped by diversity.

Entrepreneurship enters a more mature phase: operational efficiency, strategic AI usage, sustainable growth and real value creation in the Brazilian market.

Healthcare is shifting from reactive treatment to digital prevention — and pediatric HealthTech is at the center of this transformation. Telemedicine, wearables, and digital mental health platforms are expanding access, reducing costs, and creating scalable investment opportunities with strong ESG alignment.

Artificial intelligence is already part of financial markets. Understanding its opportunities and limitations is essential to using technology as an ally without overlooking risks or human judgment.