Digital companies are no longer competing only through products. They are competing for presence across the consumer journey. The rise of ecosystems shows how data, recurrence and convenience can become relevant sources of competitive advantage.

The June edition of Flash Norvia highlights key movements across technology, the economy, consumer behavior, labor markets and business management. This issue explores how artificial intelligence, interest rates, productivity, digital behavior and efficiency pressures are shaping decisions for companies and investors.

Entrepreneurship enters a more mature phase: operational efficiency, strategic AI usage, sustainable growth and real value creation in the Brazilian market.

The cosmetics market goes beyond consumption. In Brazil, it reflects income levels, innovation capacity, regulatory efficiency, and competitiveness, positioning itself as a key barometer of the economy.