Digital companies are no longer competing only through products. They are competing for presence across the consumer journey. The rise of ecosystems shows how data, recurrence and convenience can become relevant sources of competitive advantage.

The June edition of Flash Norvia highlights key movements across technology, the economy, consumer behavior, labor markets and business management. This issue explores how artificial intelligence, interest rates, productivity, digital behavior and efficiency pressures are shaping decisions for companies and investors.

In 2026, Artificial Intelligence enters a new phase. Hype gives way to pragmatism, and markets shift their focus from bold promises to execution, governance, and measurable economic impact.